Notes from Berima Amo - make music ghana

As a creative or musician, growing in your field doesn't happen by accident. It takes effort, time, and a clear plan. I recently attended a session that gave me a fresh perspective on what really matters for anyone trying to make it in the creative space. Whether you’re just starting out or have been on the journey for a while, here are four key lessons you need to apply to see real growth.

1. Have a Strong Social Media Presence

In today’s world, if you’re not online, you’re missing out. Social media is one of the best ways to get your music, art, or ideas in front of more people. You don’t need to be everywhere at once, but pick one or two platforms and show up consistently.

Tip: Share your work, behind-the-scenes moments, and your journey. People connect with the person behind the gift.

2. Spend at Least 15 Hours a Week on Your Creativity

Talent is good, but if you don’t practice or improve, you’ll stay stuck. Make time each week — at least 15 hours — to work on your creative skills. That could mean writing songs, producing beats, designing, rehearsing, or learning something new.

Remember: The more time you invest in your creativity, the better you’ll become.

3. Be Consistent and Driven

Creativity is not just about having big dreams. You need to stay consistent and keep your drive alive. That drive comes from knowing your purpose and having a vision.

Ask yourself:

  • Why am I doing this?

  • Where do I want to go?

Let those answers push you, even on the days you don’t feel motivated.

4. Build a Solid Team

You can't do it alone. Every great creative or musician needs a support system — people who believe in the vision and are ready to walk the journey with you. Find people who bring different strengths: someone good with visuals, someone who understands music production, someone who can handle admin or marketing.

Tip: A good team can take your creativity further than you ever could by yourself.


Success doesn’t just come to the talented — it comes to the prepared, the consistent, and the focused. If you can show up online, invest time in your craft, keep your passion alive, and surround yourself with the right people, you’ll be well on your way to making an impact.


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